1. David Meerman Scott 4th Edition, 2013
This has become a bit of a classic, and has gone through multiple editions. However it is still written in a very readable and accessible way. He blogs as well, and this actually helps the make the style of the book very readable. You can tell he has put his opinions out there, and received feedback and discussion and them. Consequently the book reads better for it. It has also evolved over time, particularly because in the 3rd edition he speaks about not using LinkedIn. However if you look him up now on LinkedIn it’s clear he has embraced the network with over 500 LinkedIn connections. Recognising the value of promoting your brand across a number of key social media channels.
Twitter handle : @dmscott
You can also sign up for an email newsletter, which has had some good links to interesting items.
2. Going Social, Jeremy Goldman, 2012
The case studies start to become familiar after a few of these books, but this is a good read, well written. Making the case well for why it’s strategic for companies to engage with social media outlets, rather than attempt to silence or hush up negative news. This does require more work for companies, but it does offer the opportunity for those with the best customer engagement to do better than those that do not.
@jeremarketer [tough on the eye home page ]
3. Socialnomics, Erik Qualman, 2nd edition, 2013
This is great, and also more relevant because it has been updated too. Social media strategies is a rapidly evolving area, so a second edition helps to keep the book more relevant. He has tried to slightly future proof the content, by focusing on strategies, and then ensuring that the case studies are not too dated. It is well written, and a good read, though perhaps the content relating to Obama’s 2008 election campaign has now become a little passe. Sure it worked to beat McCain, but 6 years on, the same strategies might not be so effective, and the impact of the topic is weakened by Obama’s subsequent mixed record while in office.
4. Velocity, The seven new laws for a world gone digital, Ajaz Ahmed & Stephen Olander, 2012
A book as a conversation between two ‘dudes’. It’s a quick read, nominally 250 pages, several of the pages, are single line requotes of lines from the text that you have already read, or are just about to read. Sure we all like turning the pages a little quicker. Maybe they ran out of things to say, and maybe it should have just been a shorter book. That said, they both know there stuff, and it still had interesting ideas. Nike aims to not just keep up with it’s competitors, but to push the boat out, and aim to be different, and ‘go long’ and go hard. Better to over reach, and recover if needed, rather than be too conservative and make little to no impression. This makes sense when you have to compete with Red Bull and other products and brands, where, if your content isn’t interesting, it won’t be passed around social network channels. I found it useful, and hey, as I said, it will do you for a short break flight!
It’s a little hard to find a twitter or website reference for either the authors or the book, which does support the feeling of it being a little tossed off by two friends shooting the breeze a little bit, though after a bit of digging I did find them.
@Ajaz Ajaz Ahmed
@soland Stefan Oland
5. Understanding Digital Marketing, Second edition,Damian Ryan, Calvin Jones, 2012
Also an updated version, and similarly it makes sense, as so much has changed so quickly. This makes a good contrast to the David Meerman Scott and similar books, in that while they are very good, the US market is never exactly the same as the European one, particularly the UK and Ireland. Whereas this book is written by some one based in Chiswick, London (! nice place, just shame it’s so expensive to still live there) and West Cork (beautiful, but remote). This helps to make the examples and analysis much more relevant to our Dublin-centric view of things. It’s also written well, and as with the other books too, it helps that the ideas were honed over a series of evolving articles, helping them to view and reconsider what they had written.
6. SEO made easy, Evan Bailyn, 2014
Does what it says on the tin. It’s well written, about treading that line between not using black hat SEO tactics, which will get you down rated by the google search algorithms, and yet still gaming the system within the boundaries given. Overall, the aim of the ever evolving google algorithms is to move towards reward those sites with the best, most relevant, most recent content, and the best links to the most reputable other sites. However, as every one is, or should, be trying to do this, this book does help to try and enable readers to optimise their own performance within this battle field. Good read, and not too long to get through either.
7. Purple Cow, Free prize inside, All Marketers Are Liars, all Seth Godin, 2003, 2004, 2005
This is just a selection of Seth Godin books you could be reading. He is pretty prolific, most of them are pretty good, they are all pretty quick reads, and make for some light reading after some of the previous, great, but slightly denser books, These 3 are some of his better ones, they have a clear idea to get across, and do it well and entertainingly.
He also posts almost daily from his blog website too.